UX Case Study

Spotify is a Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is the world’s largest music streaming service provider, with over 381 million monthly active users, including 172 million paying subscribers, as of September 2021.

The Research team from Spotify company wants to identify if we have the opportunity to get users to stream more content. They have identified a challenge that they think is worth exploring: “Improving the way Spotify users find music to listen to.”

With this in mind, the UX Research team gathered data and conducted user interviews. For this project I chose Alex’s case, a young university student who wants to use music as a tool that allows him to eliminate distractions and increase concentration in his study time.

Opportunities for improving the experience

  • With music it is possible to improve concentration but with musical genres recommended by studies.
  • There are studies that demonstrate and recommend musical genres with accurate tempos that help concentration.
  • One way to refine the search is to let the user know the names of the recommended genres to study which usually do not have letters and have characteristics that help concentration.
  • If you know the person’s profession you can make more specific recommendations. In the case of Alex, who is a university student, he needs music as a tool to feel motivated or to help him concentrate.

Proposal to be carried out

My proposal is to create a session where the main objective is to recommend musical genres based on studies and research that meet the user’s needs.

An article investigates three musical genres and concludes that they are suitable for study time. These musical genres are:

  • Lofi
  • Binaural beats
  • Classical music

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